Personal Branding text on wall with a desk and computer under.

In the spirit of new beginnings, we are kicking off a series of stories from the PSI team to help guide our partners towards successful personal branding. Whether it’s the start of a new career path, a continuation of your professional journey in IT, or an all-new adventure – we are diving headfirst into the nuances of personal branding and its impact on the IT staffing industry. 

In the ever-evolving landscape of Central Ohio’s IT network, personal branding is powerful. From a professional digital presence to curating content that resonates, influences, and distinguishes you in a competitive market, the PSI team provided their expert guidance on what stands out when attracting and recruiting talent, how to stay ahead of the competition, and setting a trajectory towards career success.

“Your personal brand can be conveyed in the style or template of the resume you decide to utilize. Your personal brand can also be conveyed through the use of a Wix page, portfolio, or LinkedIn page. These online links can be beneficial to demonstrate range within your skillset. For example, if your creative aesthetic is creating packaging for sports related products but you are seeking to pivot into the cosmetic industry, you will want to show some prototypes of what your creations in cosmetics would look like within your portfolio. Companies will need to see that you have range and can pivot into their particular industry.”

Patrice Johnson, PSI Talent Acquisition Specialist

In this three part series we discuss how to elevate your digital presence, showcase your ingenuity, navigate interviews effectively, and leverage online platforms to progress your career forward. Below are samples of what’s coming. Stay tuned for the full stories!

Part 1: 10 Steps to Showcase your Innovative Spirit

At PSI we understand the pivotal role innovation plays in today’s tech landscape. As Central Ohio evolves into an Innovation Hub, PSI is your strategic partner, connecting you with opportunity that not only meets you where you are in your career journey, but connects you with likeminded individuals to drive future innovation. In part one of our personal branding series, we provide 10 easy steps to highlight your innovative spirit and exemplify growth and aptitude.

When it comes to interviews, personal branding is key. Interviews are much more than just a Q&A—they’re an opportunity to highlight your greatest attributes, temperament, adaptability, and communication prowess. Patience and resilience during waiting periods are your secret weapons. In part two of our personal branding series, we discuss how to successfully present your personal brand and connect it to interviews.

For IT professionals, personal branding isn’t just a buzzword; it’s a career accelerator. In the last of our three-part series, we explain how defining and actively managing your personal brand empowers you to take control of your professional narrative, opening doors to exciting opportunities and career advancements.

  1. Your personal brand should be authentic and reflect your true self. 
  2. Your personal brand should be focused and specific. 
  3. What do you want to be known for? What is your purpose? Figure it out. This will help you set goals for a successful path forward.

Stay tuned as we dive into the intricacies of personal branding in the IT consulting arena and go beyond the surface as we uncover the strategies, insights, and stories that will propel you to new heights.