Interviews reflect your professional temperament. Adaptability and communication skills shine through in the face of changes. Patience during waiting periods show your capacity to manage expectations professionally. How you handle disappointment, even in rejection, speaks volumes about your character and potential for future collaboration.

For a virtual interview, even though it is conducted online, dress as you would for an in-person interview. This not only helps you feel more professional but also demonstrates your commitment to the process. Look directly at the camera to make “eye contact”. This shows engagement and attentiveness. Avoid looking at your own image or elsewhere on the screen. Speak clearly and at a moderate pace. Use professional language and avoid using slang or overly casual expressions.

Aligning with Company Values

Before an interview, immerse yourself in the company’s values and culture and reflect on your own values and career goals. Identify areas where your personal and professional values align with those of the company. This could include a commitment to innovation, community involvement, or other core principles. Then, showcase your alignment during interviews, illustrating not just competence but a connection with your personal goals and the company’s values. Look beyond what’s on the official website—read company blogs, press releases, and employee reviews to gain deeper insights. 

Display Flattering and Consistent Content

Craft a professional resume aligned with the role you seek. Creatives, showcase your skills through online links wisely. Ensure your visual presentation mirrors the company’s in your personal brand, presenting a connective narrative. Recruiters can leverage endorsements and competency tests to showcase your skills authentically. Consider your profile as a portfolio and regularly share industry contributions, maintaining consistency to build trust.

Stephanie Gohring, PSI Account Manager, shared her personal brand story,

“My personal brand includes altruism which is the epitome of sacrifice over significance. I’ve learned to be my authentic self in all things and that it’s ok to do so. I’m humbled by the many mentors along my career path who have taught me to be a forever learner: learning from mistakes, learning from others, and learning there is always room for improvement for personal and professional growth. I strive to serve others by sharing knowledge, skills, and experiences. I inspire and motivate to achieve inspiration and motivation. I’ve also learned that positivity is a boomerang. Throw it into the universe and it will come back to you.” 

– Stephanie Gohring

Personal branding is crucial in any industry. Your personal brand should include elements of how you want the world to see you. What are your passions, vision, mission, goals and how do those impact others? Do you inspire or motivate others? These positive attributes create a memorable personal brand and set you apart from others.