PSI Consultant Drives Sales Through Buy Online Pickup In-Store
The Background
In the early stages of COVID-19 Bath & Body Works had to close all stores nationwide. Buy Online Pickup In-Store (BPOSI) was implemented to solve the issue of reopening stores and getting customer access to their most essential products.
The Approach
PSI provided a consultant to serve as project coordinator to work closely with stakeholders and ensure BPOSI was tracking the right deliverables and milestones and providing visibility to leadership.
The Results
- Increased store traffic, conversion, impulse purchases & upsell opportunities
- Reduced wait time to receive product and eliminated shipping fees
- Improved customer satisfaction & loyalty