Case Studies
Marketing Analyst Creates Launch Strategy for New App
Marketing Analyst Creates Launch Strategy for New App

PSI Marketing Analyst Creates Launch Strategy for New App

The Background

Bath & Body Works was in the process of creating and implementing a new mobile app that would be able to track the engagement and interest-level of new products from consumers.

The Approach

PSI’s consultant collaborated with the team at Bath & Body Works through brainstorm and work sessions, strategy briefings, design and marketing copy development.

The Results

Through their partnership, Bath & Body Works received increased consumer engagement, maximized downloads of their loyalty app, improved insight into their consumer database, and had a better understanding of product demand and sales.

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