PSI Marketing Analyst Creates Launch Strategy for New App
The Background
Bath & Body Works was in the process of creating and implementing a new mobile app that would be able to track the engagement and interest-level of new products from consumers.
The Approach
PSI’s consultant collaborated with the team at Bath & Body Works through brainstorm and work sessions, strategy briefings, design and marketing copy development.
The Results
Through their partnership, Bath & Body Works received increased consumer engagement, maximized downloads of their loyalty app, improved insight into their consumer database, and had a better understanding of product demand and sales.